Shine Audit: Meta Description shows 'None'
Learn all about meta description
Reena
Last Update 2 tahun yang lalu
What is Meta Description?
A meta description is a brief summary of a web page's content that appears in search engine results below the title tag. It's a short paragraph of text that provides a concise description of the content of the page, usually no more than 150-160 characters.
The meta description is important for several reasons:
- Improving click-through rates: The meta description is often the first thing a user sees in search engine results, so it can play a crucial role in attracting clicks and driving traffic to the web page. A well-written and engaging meta description can entice users to click through to the page, while a poorly written or irrelevant meta description can discourage clicks.
- Providing a summary of the page's content: The meta description can help users quickly determine whether the content of the page is relevant to their search query. By providing a concise summary of the page's content, the meta description can help users make informed decisions about which search result to click on.
- Improving search engine visibility: The meta description is also an important SEO element, as it can impact the web page's visibility in search engine results. Including relevant keywords and phrases in the meta description can help improve the page's relevance and search engine ranking.
Issue: Meta Description shows 'None'
If a website doesn't have a meta description, search engines will typically generate a snippet of text from the page's content to display in the search results. This snippet may not accurately reflect the content of the page or provide a compelling reason for users to click through to the page.
In the absence of a meta description, search engines may also use other on-page content, such as heading tags or alt text for images, to generate a snippet for the search results. However, this snippet may not always provide the most relevant or informative summary of the page's content.
By not having a meta description, you are also missing out on the opportunity to craft a concise and compelling summary of the page's content that can entice users to click through to the page. A well-crafted meta description can improve click-through rates, provide a concise summary of the page's content, and improve search engine visibility.
Suggested Fix:
There are different ways of adding a meta description depending on your CMS (Content Management System). Here's how you can add a meta description manually:
To add a meta description to a web page, you can follow these steps:
- Open the HTML file for the web page you want to add a meta description to.
- Locate the <head> section of the HTML file. This is usually near the top of the file, between the <html> and <body> tags.
- Within the <head> section, add the following line of code: <meta name="description" content="Your meta description here">
- Replace "Your meta description here" with a concise and compelling summary of the page's content. The meta description should be no more than 150-160 characters.
- Save the HTML file and upload it to your website.
Here are some good reads on how you can add meta descriptions on some CMS platforms: